Your reputation is built on first and last impressions
Today’s car buyers visit just 1-2 dealerships before making a purchase. With such a small window of opportunity, how do you stand out in a crowded market? In 2025, it comes down to two factors: reputation and differentiation.
Watch as our VP of Product, Courtenay Stevens, and Director of Product, Matt McDonald, break down how you can win over undecided shoppers by simplifying the car-shopping journey with a strong reputation and amplifying your reach by differentiating your dealership from the competition.
Whether you’re leveraging original content from our award-winning editorial team, showcasing your unique “Why Buys”, or using the Experience Report to gain deeper insights into your reputation — Cars.com can help you earn stars that sell cars.
Make your stars shine brighter
Your star rating is just the start. Understanding what drives customer sentiment can help you turn more reviews into revenue. See how Cars.com helps dealerships like yours build trust, stand out, and convert more shoppers.