EXPERT ARTICLE
Speed wins: How Dealer Inspire
optimizes performance &
Core Web Vitals
Dan Schroeder
Chief Product Officer
Dealer Inspire
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Dealer insight: 91% of Cars.com shoppers haven’t chosen a dealer, and 73% are still deciding on make and model.³ That makes marketplace audiences particularly valuable for influencing undecided buyers.
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Foundations of an effective dealership website
Keep these principles at the center of your experience to strengthen every tactic in the stages ahead
| Speed | Shoppers won’t wait. A fast site keeps them engaged and moving forward from the first click. |
| Transparency | No games. Clear pricing, real trade values, and accurate payments build trust and reduce friction. |
| Experience | Every step should feel smooth, personal, and guide shoppers with the tools they need. |
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Every day a vehicle remains unsold, it loses value. Depreciation is one of the most significant components of holding costs, and when supply outpaces consumer demand, it can become even more unpredictable. Factors like sudden changes to manufacturer MSRPs and fluctuations in electric vehicle (EV) prices can also complicate pricing, quickly eating into your front-end margin.
1 Manage your inventory like a pro
- Target <30 unit day supply. Ideal <28.
- Reduce the auction addiction. Max 30% of your used inventory should be sourced from auctions.
- FOMO stocking is how dealers end up explaining negative equity again.
- Stock what moves with the “right” inventory, and resist filling your inventory with used units that are unable to produce a reasonable margin.
Keep an eye on your vitals with Dealer Inspire
Is your website slowing your business down? Drop us a line and discover how Dealer Inspire websites keeps your site running (and customers converting) at top-speed.
1 Shift Digital Analysis of on-program websites, 2024
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