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Jacob Wittler

Sr. Director, Industry Marketing

Brand

How transparency wins used car shoppers

by Jacob Wittler

62% of shoppers have arrived at a dealership and found the car didn’t match the listing. Here’s how to make sure yours never does.

Posted in Expert ArticleTagged Experience, Reputation, Retailing

Are you making these 5 VDP merchandising mistakes?

by Jacob Wittler

Poor VDP merchandising costs dealers before negotiations even start. Here are five common VDP mistakes and how to fix them.

Posted in Expert ArticleTagged Inventory, Marketplace, Retailing
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